Three months in quiet growth, and a lot in the works

Three months ago, we sent Vetkuro out into production. No launch campaign, no paid ads, no push notifications begging for downloads. Just the app, live on the App Store and Google Play, and one deliberate decision behind it: get the product right before we get loud about it.

That decision shapes what this update looks like. We're not chasing installs right now. We're chasing "does this actually work the way a driver standing next to their car on a track day needs it to." Three months in, heads down, shipping - here's where things stand.

The Numbers, Quietly

• 146 drivers have created an account
• 168 sessions recorded on track
• 26 drivers have already come back for two or more sessions

That last number is the one we keep coming back to. Anyone can download an app once out of curiosity. Coming back three weekends later to record another session is a different kind of signal - proof the product holds up once the novelty wears off. The community side has quietly grown alongside it too: over 160 posts shared in the app and eight track day events where drivers compared notes and swapped lap times, none of it pushed by us.

Leaderboards are landing soon in the mobile app, filterable by track and by day. The "by day" part matters: grip on a track isn't fixed. Rubber laid down by earlier sessions, track and ambient temperature, even wind, all change how much grip is on offer between the first session of the morning and the last one of the afternoon. Comparing your lap to someone's from a cold Tuesday three weeks ago tells you less than it looks like it does. Comparing it to everyone on the same tarmac, the same day, does.

Alongside that, we're also building a broader way to compare results between drivers on a given track - not limited to a single day, a wider view of where you stand over time. More on that as it takes shape.

There's a lot happening here too. We're working in parallel on two devices - continued development on our core telemetry hardware, and a second unit built specifically to read analog sensor values, opening the door to a wider range of car data than GPS and OBD alone can give you. More details soon.

The thing we're most excited to share, we're beginning a collaboration with a brake pad and caliper manufacturer lava.mu. After seeing what Vetkuro could do, they wanted to test their own products - pads, calipers, the full setup - on a race track, using our app and hardware to gather the data.

For a product barely three months old, that's a big deal to us. It means the motorsport and automotive industry, not just individual drivers, is starting to see Vetkuro as a serious data platform. We'll share more as the collaboration develops.

To the 146 of you already in: thank you. You're using an app we're not even promoting yet, sending us feedback we read every time, and coming back for more sessions than we expected this early. That's the best kind of validation a product can get.

More updates soon. Turn Data into Speed.

photo: Trackmasters