Mercedes-Benz World

Overview

Mercedes-Benz World Circuit is an exclusive driving facility located in Weybridge, Surrey, adjacent to the historic Brooklands racing circuit. This modern track offers a premium driving experience for visitors wanting to test drive Mercedes-Benz vehicles in a controlled environment. Set within the larger Mercedes-Benz World attraction, this purpose-built circuit provides both enthusiasts and potential customers with the opportunity to experience the performance, handling, and capabilities of Mercedes vehicles firsthand.

Technical Specifications and Track Features

The circuit features multiple driving areas designed to showcase different aspects of vehicle performance. The main handling circuit allows drivers to experience cornering dynamics and acceleration on a paved surface with various turns and straights. Additionally, the facility includes a challenging off-road course with 50-degree slopes, water crossings, and rough terrain sections specifically designed to demonstrate the capabilities of Mercedes-Benz SUVs and off-road vehicles. The wet skid circle provides a purpose-built area for practicing controlled slides and understanding vehicle dynamics in low-friction conditions. Throughout these areas, professional instructors guide participants through various driving techniques, ensuring both safety and education.

Facilities and Specialized Areas

Beyond the driving circuits, Mercedes-Benz World encompasses a comprehensive automotive experience. The three-story interactive exhibition showcases Mercedes-Benz's heritage and technology, featuring historic vehicles and cutting-edge innovations. Visitors can enjoy simulator experiences, virtual reality installations, and detailed technical displays. The facility also houses a contemporary restaurant, café, and merchandise shop. Meeting rooms and event spaces are available for corporate bookings, with the circuit itself often used for product launches and team-building driving experiences. The viewing platforms allow spectators to observe driving activities on both the handling circuit and off-road course.

History

While Mercedes-Benz World opened in 2006, it sits on land rich with motorsport heritage. The facility is built on part of the Brooklands estate, home to the world's first purpose-built motor racing circuit that opened in 1907. This location creates a meaningful connection between Mercedes-Benz's modern facility and Britain's motorsport origins. The £40 million development was conceived not just as a showroom but as an immersive brand experience center that would redefine automotive retail and customer engagement. Since its opening, the circuit has hosted numerous driving experiences, vehicle launches, and corporate events, establishing itself as a premium destination for automotive enthusiasts and a benchmark for manufacturer experience centers worldwide.